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        | Worldism Home > Education Home > Services for Institutions > Marketing
The goals of our marketing services are:
The main marketing options Worldism provides include: Website Localization and Internationalization Exhibition Participation and Representation Issuing a media release is one of the most popular method for generating publicity. Media releases should be newsworthy, well written, culturally adjusted, appropriately targeted, and effectively presented. Worldism Education can provide a portfolio of professional services, which involve:
Distribution of promotional materials, such as brochures, business cards, information leaflets & fliers, is a traditional but still an important channel to communicate messages to the target public. Our services in this area are mainly to:
Website Localization and internationalization In the digital age, website has been gaining the more and more importance in providing information to and communicating with the clients. Website has become the most cost-effective and efficient venue to reach the customers. In reality, however, the communication with the customers is often hindered by the language barriers and cultural differences in the targeted country. Therefore, the website localization has become the necessity to communicate with the local customers and open the local market. Our staff have expertise in differentiated marketing and always take the following factors into consideration in website localization and internationalization:
As a fast and cheap way, online marketing has been employed by more and more businesses nowadays. To bring more international publicity to our clients, Worldism Education takes effective strategies and aims at the targeted group based on our market research, databases and mailing lists. Our online marketing is always delivered in a personal, friendly, non-offensive, and creative way. To our clients' requests our consultants always respond personally in instead of using autorepondent mechanism. To win the competitive advantage for our clients, we also analyze the local market, culture and system for our clients, and provide quantitative report to our clients if required. On the request of our clients, we can take the following online marketing initiatives:
We live in a brand driven world. A good international image can bring phenomenal results to international student recruitment and school's strategic development. Building a brand loyalty is a long-term and costly investment, but ruining a good reputation can be expectedly fast due to today's communication advances. Therefore careful brand management is essential in the 21st century. We understand the local society, culture and market. We know how to take effective initiatives to monitor and manage our client's invaluable property---brand. Our professionally trained staff have expertise and experience in brand awareness development, IP protection, and customer loyalty building. A conference is a quick and effective way of briefing the audiences on our clients' policies, programs, courses, as well as reputation. Our public relation practitioners in the targeted country have experience and expertise in organizing news conferences. They always pay close attention to the:
Exhibition Participation and Representation Participating in an education exhibition in the targeted country is particularly worthwhile for corporate image and effective for student recruitment. However, poor planning and organizing is not only wasteful, but also fruitless. Worldism Education boasts professional staff with expertise and experience in participation and representation service. They know the rules and regulations for international education exhibitions. To generate a substantial impact on the prospective students and partners, exhibition display is very important. Our staff have amazing skills in designing and displaying background, walls, lighting, photographs, signage, furniture, booth decorations, literature, brochures, souvenirs, etc. In the modern corporate marketing, interactive multimedia presentation has become a common practice. Our local IT specialists can integrate text, audio, graphics, animation and video, and provide impressively professional presentation. We can incorporate music and voice-over into the presentations and make:
We can also publish the presentations and distribute the products through our network. Worldism Education has a profound understanding of the targeted society. We can grasp every opportunity to do the marketing for our clients. According to our experience, some special events are very useful for our marketing. They may include school open days, school openings, annual education meetings, traditional festivals, competitions, promotional activities, etc. Networking is very effective in some target courtiers, communities and cultures. Worldism will employ our own network, representatives, partners, alliances as well as our huge number of personal connections to generate proven recruitment results for our clients. Please Contact WE or fill out online form WE Institution to use our services. | ||||
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